Helping Brands Grow with Clarity, Creativity & Strategy
About Me
I’m a strategic marketing leader with over 25 years of experience transforming brands, driving growth, and building meaningful customer connections. My career has taken me across Europe, North America, and APAC, working across sectors including retail, fintech, media, and e-commerce—giving me a truly global perspective and a broad, adaptable skill set.
Most recently, I was the Global Director of Marketing at Splitit, where I led global brand, communications, and product marketing initiatives. My work there helped define the company’s strategic positioning and expand its global presence in the highly competitive fintech space.
Before that, I held senior marketing roles with leading international brands, including:
McArthurGlen Group – Leading media and campaign strategy across multiple European markets
Currys – Spearheading integrated marketing programs for one of the UK’s top electronics retailers
Sky and TomTom – Driving brand and acquisition strategies through critical periods of growth and digital transformation
I’m known for blending commercial thinking with deep customer insight. I’m passionate about helping businesses find clarity in complexity, craft compelling brand stories, and build marketing strategies that deliver real, measurable results.
Through my consultancy, I now partner with ambitious brands, scale-ups, and agencies looking for senior-level strategic marketing support—without the commitment of a full-time hire. My approach is collaborative, data-driven, and tailored to each client’s goals. Whether you’re launching something new, repositioning for growth, or just need a fresh perspective—I’m here to help.
What People Are Saying
“Lyndal played a pivotal role in reshaping Splitit’s brand and elevating our market position. Her strategic vision, creative leadership, and ability to drive high-impact results with agility brought tremendous value to our team throughout her four years leading marketing. We’re now fortunate to continue benefiting from her expertise as a trusted consultant on our journey ahead.”
— Nandan Sheth, CEO, Splitit
“Having worked with Lyndal previously at another company, she was the first person I thought of when launching my own business. Her deep industry knowledge meant she immediately understood what I needed and was able to deliver with both speed and quality. She designed our logo, built our website, and set up our email campaigns—all with a strategic edge that really sets us apart. I’m extremely happy with the results and look forward to continuing our collaboration.”
— Omri Flicker, CEO, Tusten Group
“Choosing to work with Lyndal was a no-brainer. From the very first conversation, it was clear she just got it. She brought our brand to life with a cohesive visual identity, and a thoughtfully designed website. Her experience in the payments space meant she instantly understood our offering, which allowed for a fast turnaround—crucial for us as a start-up. Her strategic mind and creative flair are unmatched. We couldn’t be happier with the results.”
— Colt McCutcheon, CRO, The FracPac