Discover how ABM and AI are reshaping B2B marketing—and why marketers must now think like technologists to stay ahead in 2025.

OpenAI has introduced powerful new shopping features to ChatGPT, turning the AI assistant into a smart product discovery tool. From tailored recommendations to price comparisons—all within an ad-free, conversational experience—this update marks a major step toward the future of AI-powered online shopping.

Artificial Intelligence is redefining the rules of SEO. From smarter search algorithms to AI-generated overviews and personalised results, marketers must rethink traditional strategies. Discover how AI is reshaping search behaviour, content optimisation, and ranking factors—and learn how to future-proof your SEO efforts in an AI-driven digital landscape.