Bespoke marketing solutions designed to help your business grow.

Services

With over 25 years of experience across B2C and B2B sectors—working with everything from global enterprises to scale-ups in their growth phase—I bring a depth of expertise and flexibility to every project. I can work independently to lead a special project where you need someone to take the reins, or I can step in to support your in-house team with specialist skills on a particular initiative. I have also helped many small local businesses to set up their marketing activities, from websites, to CRM to social media.

I tailor my approach to suit your needs, your goals, and your budget, offering both project-based and retained engagement models depending on what the challenge requires.

From day one, I prioritise clear communication, seamless collaboration, and a focus on delivering real, measurable results—maximising the impact of your marketing investment.

Marketing Strategy

Whether you’re looking to refine your existing marketing strategy to stay ahead in a changing landscape, or you’re preparing to launch new products, enter new markets, or reposition your brand, I can help craft a clear, actionable plan to drive your success.

My services include:

  • Marketing Positioning & Messaging — Defining your unique value and how best to communicate it.

  • Brand Strategy — Shaping a strong, differentiated brand that resonates with your audience.

  • Comprehensive Marketing Audit — Reviewing your current efforts to identify opportunities for greater impact.

  • Competitor Analysis — Gaining insights into your competitive landscape to sharpen your market edge.

  • Go-to-Market Strategy — Creating clear, step-by-step plans for launching new products or services.

  • Channel Strategy — Identifying and prioritising the right marketing channels to maximise reach and ROI.

  • Campaign Strategy & Planning — Developing end-to-end campaign blueprints that drive engagement and results.

Whether you need a full strategic overhaul or targeted support in one key area, I tailor every engagement to meet your specific needs and objectives.

Marketing Projects

Need a marketing specialist to set up and run a key project—or build the foundations and hand it over to your in-house team? I offer a professional, collaborative approach that’s fully tailored to your needs.

I pride myself on quickly understanding your business and priorities, allowing me to work efficiently and deliver exactly what you need to achieve your goals—on time and with impact.

Project support includes:

  • CRM Implementation — Setting up or optimising customer relationship management systems to drive engagement and retention (inc Salesforce, HubSpot).

  • AMB Programmes — Evaluating and implementing systems, setting up programmes, and establishing KPIs and performance metrics.

  • Social Media Channel Setup & Planning — Creating and launching social media platforms with a strategic roadmap for growth.

  • PR — Building your public profile through strategic media outreach and communications.

  • Website Setup — Launching new websites, from structure to content to go-live support.

  • Digital Marketing Campaigns — Managing the full campaign process, from copywriting and design to implementation and performance analysis.

  • Copywriting & Content Creation — Crafting compelling written content to engage your audience and strengthen your brand voice.

Whether you need hands-on leadership or a seamless handover, I’m here to make your marketing projects a success.

Day-to-Day Marketing Support

Whether you're a start-up ready to kickstart your marketing efforts, or a growing business that doesn’t require full-time marketing staff but still needs expert support, I’m here to help.

I offer regular, hands-on marketing leadership to keep your activities on track, performing at a high standard, and aligned with your business goals.

Ongoing support includes:

  • Social Media Management — Planning, creating, and managing content to build your online presence and community.

  • Email Marketing — Designing and executing campaigns that engage audiences and drive action.

  • Marketing Collateral — Creating branded materials to support sales, events, and campaigns.

  • Advertising Campaigns — Planning and managing paid media campaigns across digital and traditional channels.

  • Lead Generation — Developing and executing strategies to attract and nurture high-quality leads.

  • Copywriting & Content Creation — Delivering engaging written content that speaks directly to your audience.

  • Marketing Effectiveness Analysis — Measuring and optimising the performance of your marketing activities for continuous improvement.

I work flexibly—providing the strategic guidance and hands-on execution you need, without the overhead of a full-time hire.